Insights
Plain answers on search, AI and operations.
Short articles for owners who want to be found on Google and cited by AI assistants.
Search
What is AEO, in plain language?
AEO means writing pages so they are the answer in search and voice results, not just a link in a list.
18 February 2026 · 6 min read
AI search
How do you get cited by an AI assistant?
GEO is the work of becoming a source an assistant can quote: specific pages, named facts and content that is public.
6 May 2026 · 7 min read
Ecommerce
What should an online store automate first?
Automate the step your team repeats every day and that fails in an obvious way. Leave the rare cases to a person.
19 August 2026 · 6 min read
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