05

Be the page that gets quoted.

Search still starts with a page a person can read. Answer engines and AI assistants quote the same kind of page.

Search

We fix what blocks crawling, then we work on the pages already close to a useful ranking.

Titles, headings, and the links between your own pages. A monthly note says what moved.

Answers and citations

AEO means the page is the short answer in search and voice results. GEO means an assistant can cite it.

Both want a named fact, a date, and text that sits in the HTML. A slogan is a poor source.

The words

Copy has one job: the next step.

We write it in both languages when the business needs both. A machine translation is a draft, not the page.

AEO is the answer in search. GEO is the citation in an AI assistant.

First sentence of a section should already be the answer

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